Meet the team

Meet the team behind Workwear Group. Our experienced leadership team brings together decades of industry knowledge, innovation and expertise, working collaboratively to deliver exceptional products, trusted partnerships and outstanding service. Get to know the people who help shape our vision and drive our continued success.

Sam Sohal

Chief Executive Officer | Workwear Uniform Group

I am a seasoned executive with over 24 years of experience in the workwear and apparel industry, leading Workwear Uniform Group Ltd (WWUGL) as the Chief Executive Officer since August 2023. WWUGL is a group of brands that provide innovative and sustainable workwear, PPE, and corporate uniforms to various sectors, from construction and rail to banking and retail.

Gini Sohal

Chief Operating Officer | Workwear Uniform Group

Simon Wilson

Chief Financial Officer | Workwear Uniform Group

Steve Ciuffini

Managing Director | Incorporatewear

An energetic and commercially astute Sales and Marketing professional, with over 35 years’ experience within the apparel industry, operating at Director Level on a global scale. Specialises in strategic development, business turnarounds, profitable growth and digital transformation.

Andrew Richards

Managing Director | Direct Corporate Clothing

An experienced Senior Director having held CEO, MD and Divisional MD roles for a number of years with M&A, private equity, and family business experience. Andrew joined the group in May 2024 and has already made a significant impact on our ability to delight our customer base.

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